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Consumer Medical Devices
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Welding

 

 

Copywriting Samples by Industry:
Welding Equipment

Creative concepts and business-to-business copywriting by William C. Blake

     
Client: Hornell Speedglas
Communications Type: trade magazine ad for new welding lens technology
Client: Hornell, Inc.
Communications Type: trade magazine ad for CO2-reducing welding helmet
Client: 3M
Communications Type: product brochure for new series of auto-darkening welding helmets
Client: Hornell Speedglas
Communications Type: trade magazine ad for new auto-darkening welding lens technology
Client: Hornell Speedglas
Communications Type: trade magazine ad for new peripheral vision welding helmet
Client: Hornell, Inc.
Communications Type: sell sheet for new welding hard hat

Client: Hornell, Inc.
Communications Type: trade magazine ad for ergonomically-advanced hard hat for welders
Client: Hornell, Inc.
Communications Type: complete catalog for welder protective equipment
Client: Hornell, Inc.
Communications Type: series of trade show displays that were converted into posters for distributors
Client: Hornell, Inc.
Communications Type: product publicity; 3-page feature article
Client: Hornell, Inc.
Communications Type: sell sheet for new grinding lens welding helmet
Client: Hornell, Inc.
Communications Type: tri-lingual user manual for auto-darkening welding lens and helmet
Client: Hornell, Inc.
Communications Type: creative concept for illustrative cartoon of CO2-reducing welding helmet
Client: Hornell Speedglas
Communications Type: mailer for new powered air purifying respirator targeting safety supervisors in metalworking industries
Client: Hornell Speedglas
Communications Type: feature article on auto-darkening welding helmets in industrial safety magazine
Client: Hornell, Inc.
Communications Type: user manual for powered air purifying respirator
Client: Hornell, Inc.
Communications Type: packaging for video on auto-darkening welding helmets
Client: Hornell, Inc.
Communications Type: script (partial) for video on auto-darkening welding helmets
Client: Hornell, Inc.
Communications Type: packaging for video on powered air purifying respirator for welders
Client: Hornell, Inc.
Communications Type: script (partial) for video on powered air purifying respirator for welders
Client: Hornell, Inc.
Communications Type: label for product display and literature holder for distributor showrooms