Copywriting Samples:
Merchandising for
Industrial Distribution
Creative concepts and business-to-business copywriting by William C. Blake
Merchandising displays for product promotions in distributors' showrooms are only limited by creativity, floor space, and the manufacturers' marketing budgets.
The merchandising item needs to "show and sell" quickly and simply. It has to set up easily, not take up too much space, be durable and, most importantly, start a discussion between prospects and distributors that probably wouldn't have happened without the display.
The following are just some of the merchandising projects I have done in conjunction with R.H. Blake, Inc. to help promote products in industrial distributor showrooms.
