Copywriting Samples:
Distributor and Manufacturer Rep Communications and Sales Tools
Creative concepts and business-to-business copywriting by William C. Blake
Companies constantly need to ask themselves: how easy do we make it for our customers to buy? Since many industrial manufacturers sell through distributors, the question then becomes: How good are my distributors? How can I make it easier for them to sell our products?
Providing timely, tangible, sales-enhancing tools and techniques are some of the best ways to improve the performance of your industrial distributors.
(Also see my Merchandising for Industrial Distribution page.)
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Client: Sherwin-Williams (Industrial Division)
Challenge: creation and development of original concepts for newsletter targeting existing and prospective industrial distributors
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Client: Hornell Speedglas
Challenge: concise 4-page folder for distributors to quickly understand and specify models and replacement parts |
Client:Hornell Speedglas
Challenge: welding distributors didn't understand the product's technology; feature articles were part of an overall educational program for the distribution channel |
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Client: Hornell Speedglas
Challenge: compact product display and literature holder for welding distributor showrooms |
Client: Sherwin-Wiliams (Industrial Division)
Challenge: mailer offered incentives to both distributors and their customers |
Client: Hornell Speedglas
Challenge: trade show displays converted into posters for distributors; series of 4 posters
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