Industrial Copywriting
Technical Copywriting
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Copywriter Fees
Copywriter Consultation


"[Bill] eagerly absorbed the information we threw at him and turned it into solid sales material."

John Rieckman
Former VP of Sales
Braden Manufacturing

art direction of gas turbine power plant


Copywriter Fees

Please email or call me (707-538-9743) for my hourly rate and Copywriting Fee Estimates for typical business-to-business marketing projects.

My first phone copywriting consultation is no-charge. All subsequent time is billable. Billing is charged in actual minutes, not in increments of one hour or quarter hours. The minimum job size is three hours. For maximum productivity and to keep my rates highly competitive, I do most client contact remotely, via phone, web-conference, email, fax, and overnight delivery.

When you receive my copywriting estimate form, it includes average fees for all of the following copywriting assignments.

(Obviously, each project is unique and requires its own estimate. However, these averages can be handy for doing quick marketing budgets.)

At any point, you can get a detailed estimate for your unique project by calling me at 707-538-9743 or emailing me. You can use my handy Copywriting Checklist for Estimates to help make your estimate as accurate as possible.



Ads Print Ad (full page, typically 7" x 10")
Print Ad (fractional page)
Collateral Brochure
Newsletter (8.5" x 11")
Case History
Booklet (long form; for example, a technology primer)
Web Website (home page)
Website (other pages)
Landing page
Direct Marketing Email marketing (short form)
Email marketing (long form)
Direct Mail Package (to generate leads)
Direct Mail Package (to generate sales)
Self-Mailer (postcard or folded “tent” mailer)
Public Relations News Release
Feature Article
Video Video Script
Video Packaging
Other Copyediting
User Manual
Merchandising: Point-of-Purchase, Product Selector Poster, Product Demo Display
Product Packaging