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B2B Industries

Consumer Medical Devices
Control & Measurement
Electrical Fittings, Devices & Apparatus
Electronic Components
& Chemicals

Industrial Coatings
Maintenance, Repair
& Overhaul (MRO)

OEM Design Engineering
Personal Protective Equipment (PPE)

Pollution Control
Power Generation
Transport Containers



Copywriting Samples:
Direct Mail

Creative concepts and business-to-business copywriting by William C. Blake

Direct mail is a powerful communications tool when the proper business-to-business mailing list can be identified and rented.

With the right target audience, direct mail can showcase a compelling offer that gets the prospect to: go to a landing page, download a white paper, watch a video, use an online product selector, or visit their local distributor.

Business-to-business mail comes in all shapes and sizes. For small lists with high-value prospects, box mailers offer the ultimate in user interaction. For larger lists, the classic "tent mailer" (a 8.5" x 11" sheet folded once) is very economical, providing 3.5 panels for your technical-industrial offer.

industrial safety mailer copywriting industrial equipment direct mailer copywriting industrial enclosures mailing copywriting
Client: Hornell Speedglas
Challenge: welders detested powered air-purifying respirators (PAPRs) as heavy, bulky and uncomfortable

Client: Adalet
Challenge: a unique wiring device wasn't getting the sales it deserved in key industrial markets
Client: AD Products
Challenge: mailer to launch an online business targeting groups of electrical enclosure specifiers
industrial safety equipment postcard copywriting industrial distributor direct mail copywriting industrial equipment postcard copywriting
Client: Hornell Speedglas
Challenge: needed a simple 3.5" x 5.5" postcard to generate thousands of inquiries based on a strong product claim
Client: Sherwin-Wiliams (Industrial Division)
Challenge: mailer offered incentives to both distributors and their customers
Client: Expo Safety Systems Inc.
Challenge: a basic black and white postcard to deliver hundreds of inquiries in the esoteric industry of explosion-proof devices