Copywriting Samples by Industry:
Safety, Personal Protective Equipment
Creative concepts and business-to-business copywriting by William C. Blake
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| Client: 3M Communications Type: product brochure for an all new line of powered and supplied-air respirators and headtops |
Client: 3M Communications Type: product brochure for new series of auto-darkening welding helmets |
Client: 3M Communications Type: product "selector" brochure for soft headtops and powered and supplied-air respirators |
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| Client: Hornell Speedglas Communications Type: trade magazine ad for new welding lens technology |
Client: Hornell Speedglas Communications Type: trade magazine ad for new peripheral vision welding helmet |
Client: Hornell, Inc. Communications Type: trade magazine ad for CO2-reducing welding helmet |
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| Client: Hornell, Inc. Communications Type: trade magazine ad for ergonomically-advanced hard hat for welders |
Client: Hornell, Inc. Communications Type: complete catalog for welder protective equipment |
Client: Hornell Speedglas Communications Type: trade magazine ad for new auto-darkening welding lens technology |
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| Client: Hornell, Inc. Communications Type: sell sheet for new welding hard hat |
Client: Hornell, Inc. Communications Type: series of trade show displays which were then converted into posters for distributors |
Client: Hornell, Inc. Communications Type: reference folder for distributors so they could quickly find and specify models and parts |
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| Client: Hornell, Inc. Communications Type: product publicity; 3-page feature article |
Client: Hornell, Inc. Communications Type: sell sheet for new grinding lens welding helmet |
Client: Hornell, Inc. Communications Type: tri-lingual user manual for auto-darkening welding lens and helmet |
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| Client: Hornell, Inc. Communications Type: creative concept for illustrative cartoon of CO2-reducing welding helmet |
Client: Hornell Speedglas Communications Type: mailer for new powered air purifying respirator targeting safety supervisors in metalworking industries |
Client: Hornell Speedglas Communications Type: feature article on auto-darkening welding helmets in industrial safety magazine |
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| Client: Hornell, Inc. Communications Type: user manual for powered air purifying respirator |
Client: Hornell, Inc. Communications Type: packaging for video on auto-darkening welding helmets |
Client: Hornell, Inc. Communications Type: script (partial) for video on auto-darkening welding helmets |
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| Client: Hornell, Inc. Communications Type: packaging for video on powered air purifying respirator for welders |
Client: Hornell, Inc. Communications Type: script (partial) for video on powered air purifying respirator for welders |
Client: Hornell, Inc. Communications Type: label for product display and literature holder for distributor showrooms |