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Copywriting
Samples by
Collateral Type

Ads
Booklets — Long-Format
Brochures — Capabilities
Brochures — Product
Case Histories
Catalogs
Concepts & Art Direction
Direct Mail
Distributor and Rep
Merchandising
Newsletters
PR — Feature Articles
PR — News Releases
Sell Sheets
User Manuals
Video Scripts & Packaging
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Copywriting
Samples by
B2B Industries

Consumer Medical Devices
Control & Measurement
Electrical Fittings, Devices & Apparatus
Electronic Components
& Chemicals

HVAC
Industrial Coatings
Maintenance, Repair
& Overhaul (MRO)

OEM Design Engineering
Personal Protective Equipment (PPE)

Pollution Control
Power Generation
Transport Containers
Welding

 

 

Copywriting Samples by Industry:
OEM Design Engineering

Creative concepts and business-to-business copywriting by William C. Blake

     
industrial catalog copywriting sample industrial catalog copywriting sample industrial product brochure copywriting sample
Client: Marinco
Communications Type: complete catalog of premium electrical connectors for harsh industrial applications

Client: Guest Industrial
Communications Type: complete catalog of on-board and portable battery chargers for OEM applications
Client: Preform Sealants
Communications Type: product brochure for specialized butyl tapes and saturated foam gaskets used in the automotive and OEM industries
industrial primer copywriting sample industrial connector selector poster copywriting industrial sell sheet copywriting sample
Client: Crystaloid
Communications Type: a LCD display primer for OEM designers who had never specified an LCD before
Client: Marinco
Communications Type: product selector poster for distributor countertops
Client: Marinco
Communications Type: two-page sell sheet for all-black wiring devices for the entertainment industry
industrial distribution plan-o-gram copywriting industrial ad copywriting  
Client: Marinco
Communications Type: Plan-O-Gram for Distributors Showrooms
Client: Guest Industrial
Communications Type: ad for Thomas Register