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Copywriting
Samples by
Collateral Type

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Copywriting
Samples by
B2B Industries

Consumer Medical Devices
Control & Measurement
Electrical Fittings, Devices & Apparatus
Electronic Components
& Chemicals

HVAC
Industrial Coatings
Maintenance, Repair
& Overhaul (MRO)

OEM Design Engineering
Personal Protective Equipment (PPE)

Pollution Control
Power Generation
Transport Containers
Welding

 

 

Copywriting Samples by Industry:
Industrial Coatings & Maintenance, Repair & Overhaul (MRO) Products

Creative concepts and business-to-business copywriting by William C. Blake

     
industrial MRO trade magazine ad copywriting business-to-business newsletter copywriting industrial paint trade magazine ad copywriting
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad for full product line (six brands and 2000+ items)

Client: Sherwin-Williams (Industrial Division)
Communications Type: newsletter concept and comprehensive prototype aimed at new and prospective distributors
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad for two separate lines of paint: industrial and commercial
industrial trade magazine copywriting industrial food grade MRO catalog copywriting industrial paint trade magazine ad copywriting
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad illustrating product superiority for mature product
Client: Sherwin-Williams (Industrial Division)
Communications Type: 48-page catalog focused on MRO applications in the food processing industry
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad full line of industrial coatings
industrial sealant ad copywriting krylon industrial coypwriting krylon paint ad copywriting
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad for versatile industrial sealant
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad demonstrating superior application technology for mature paint product
Client: Sherwin-Williams (Industrial Division)
Communications Type: sell sheet for new light-reflecting coating for safety markets
krylon industrial tough coat ad copywriting krylon industrial copywriting industrial janitorial chemical ad copywriting
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad going head-to-head with competing aerosol paints
Client: Sherwin-Williams (Industrial Division)
Communications Type: sell sheet for the industry standard in spray paints
Client: Sherwin-Williams (Industrial Division)
Communications Type: trade magazine ad for an entire line of janitorial chemical products
ceramic coatings brochure for engineers copywriting sample industrial mailer to distributor copywriting  
Client: EonCoat, LLC
Communications Type: new product brochure targeting A&E (architects and engineers) about an innovative flexible ceramic coating technology
Client: Sherwin-Williams (Industrial Division)
Communications Type: mailer to distributors promoting new point-of-purchase displays