Copywriting Samples:
Product Publicity — News Releases
Creative concepts and business-to-business copywriting by William C. Blake
My advice to every industrial, business-to-business company:
your first dollar spent should be on product publicity.
You'll get your biggest bang for your buck by implementing a continuous program of news releases. Augment it with on-going efforts to place feature articles in the leading trade publications.
My clients' news releases have been published in over 400 different industrial trade magazines. Here are just three of the "pick ups" that made front covers.