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"Frequently, I needed to only discuss the general parameters of a project with Bill and then 'turn him loose' to work directly with our product managers and staff."

John Rieckman
Former VP of Sales
Braden Manufacturing

industrial power generation brochure copywriting sample


Copywriting Clients &
Their Industrial Products

Ironically for an advertising agency, most of our new business comes through referrals from our existing business-to-business clients. And many referrals tend to be companies within the same industry.

During the last two decades, I have provided copywriting and/or advertising services to the following companies:

Clients Products

3M Occupational Health & Environmental Safety Division

Headcovers and hoods for powered and supplied air respirators.  Used in pharmaceutical manufacturing, chemical industry, agriculture, woodworking, surface preparation and coating, pulp and paper processing, laboratory and healthcare, and food and beverage processing.  Also see 3M / Hornell Speedglas.


Industrial electrical and explosion-proof enclosure systems.

AGA Gas (part of Linde Group)

Manufacturer of compressed gas handling equipment for medical and industrial markets.

Aitken Products, Inc.

Industrial infrared heaters for comfort and process heating.


Generator load banks, aircraft power test equipment, drive systems, heavy duty encoders, digital tachometers, and crane control retrofit systems.

Becker Pumps Corp.

Replacement pumps for high-end printing equipment.

Braden Manufacturing

Engineering and manufacture of auxiliary systems for gas turbine power plants.

CBC (Columbiana Boiler Company)

Manufacturer and marketer of galvanizing kettles, pressure vessels, transportation packages for the chemical and nuclear industries, and spent nuclear fuel storage containers.


Flexible multi-ply tubing for thermal protection and air-handling applications.


LCD design and manufacturing.

Thomas & Betts

Electrical fittings sold through distribution.


Alloyed corrosion protection in flexible ceramic coatings.

Expo Safety Systems/ETSS/Expo Technologies

Pressurization systems for electrical enclosures used in explosive environments.

Falcon Tool

Highly specialized tools for tool and die makers.


Battery chargers and accessories for harsh-environment applications.

Hornell Speedglas

Pioneer in auto-darkening welding helmets and welder respiratory protection systems.  Acquired by 3M in 2004.

Bausch & Lomb

Plaque-removal device for teeth. (Our focus was public relations to dental professionals.)

Marinco Specialty
Wiring Devices

Specialty wiring devices for harsh-environment applications.

Meltric Corporation

Industrial plugs and receptacles, including "switch-rated," hazardous duty, multi-pin, and high amperage connectors and custom power distribution panels.

Namco Controls

Control and measurement sensors for material handling and process industries.

Neundorfer, Inc.

Electrostatic precipitator system design, construction, components, and performance analysis.


Small enclosures for electronics manufacturing.

Preform Sealants

Preformed sealants made from specialized butyl tapes and saturated foam tapes and gaskets.


Advanced High Strength Steel for critical safety components in cars.

Sherwin-Williams, Diversified Brands (industrial division, now known as Krylon® Industrial Products Group)

2000 maintenance coatings, lubricants and chemicals sold through industrial distributors.  Includes: Krylon® Industrial paints and coatings, Sprayon® and Tri-Flow® lubricants and specialty chemicals, Martin Senour® industrial coatings, White Lightning® caulks and sealants, Rubberset® paint brushes and applicators, Omni-Fill® aerosol-filling systems, and Cello® janitorial supplies.

Shurtape Technologies, LLC

Pressure sensitive tapes for automated packaging, industrial, retail, HVAC, arts & entertainment, professional painting, automotive, marine, and aerospace applications.

Superior Flux

Specialty chemicals for electronic and metal-joining industries.

Superior Pneumatic

Pneumatic tools for welding and HVAC industries.

Teddington Bellows

Expansion joints for pipelines in gas turbine systems.

Thermagon (now part of Laird Technologies)

Thermally-conductive materials for compact electronic enclosures.

Trans Metrics

Pressure transducers.

Wahlco, Inc.

Specialized products for the power industry, including flue-gas conditioning for improved pollution control and gas turbine plant components.

Wahlco VOC Technologies

VOC oxidizers/pollution control equipment.