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"Bill persuaded us to combine all our sales brochures into one, pocket-sized catalog.

That cut our printing bills in half, while improving the cross-sell for our entire line."

James Miklandric
Retired President
Hornell Speedglas

industrial safety catalog copywriting sample


Sales Collateral for Industrial, Business-to-Business Marketing

Two approaches:

1) Just Copy: Blake can supply persuasive technical-industrial copy to your existing advertising agency, design firm, or in-house production department. He has no problem working with your ad agency, even though he’s affiliated with another agency (see approach 2 below). In fact, Blake has written projects for one client’s European ad agency for over a decade while handling all of the client's North American marketing through R.H. Blake, Inc.

2) Single-Source Supplier: William C. Blake is also the western representative of R.H. Blake, Inc., a full-service business-to-business (B2B) advertising agency with over 60 years of experience. William Blake can use RHB’s design and production services to create and deploy any of these marketing tools:

Booklets — Long-Format
Brochures — Capabilities
Brochures — Product
Case Histories
Concepts & Art Direction
Distributor and Rep
PR — Feature Articles
PR — News Releases
Sell Sheets
User Manuals
Video Scripts & Packaging

Blake can quote your job both ways: just copy, or copy with complete design and production services. You’ll find William C. Blake to be both flexible and transparent — his main concern is creating successful marketing communications that improve your sales. Your success becomes his success.

Call or email me to discuss your technical-industrial marketing project’s unique requirements.