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"Bill's contributions have helped make our marketing materials and programs the envy of our competitors."

John Danielsson
Retired Director of
Sales & Marketing
3M / Hornell

trade magazine copywriting sample

Messy: your product development team is spread over two continents and three countries

Time Crunches: you’re launching a new line in three months without a clearly-defined product

Stressful: you can’t seem to get a copywriter willing (or able) to understand your technical-industrial products

It’s not unusual for William C. Blake to start work on a technical-industrial product campaign without a prototype, photos, specifications, obvious USP (Unique Selling Proposition) or even consensus from the product development team.

And by the end, he develops convincing sales copy. To see some of the challenges Blake has overcome, visit his industrial, business-to-business copywriting samples, which include the background circumstances for many of the projects.


Why settle for a generalist
B2B copywriter when you can
have a highly experienced
technical-industrial copywriter?

Do you need advertising copy that’s persuasive and technically precise?

Are you searching for a technical copywriter who will understand your industrial products and the mind-set of your buyers?

William C. Blake is an expert freelance technical-industrial copywriter who:

For over 24 years, William C. Blake has worked with business-to-business clients in a variety of industries, including the industrial divisions of 3M and Sherwin-Williams. In particular, Blake has decades of experience with safety equipment, MRO products, power generation, electrical apparatus, and the pollution control industries. Plus, he understands the challenges unique to marketing products through industrial distribution, both in North America and in Europe.

Gain a new sense of clarity

Blake has the ability to wade into ambiguous product development situations and patiently extract the technical information needed to write copy that is meaningful and actionable. Highly detail-oriented, he is comfortable copywriting for complex industrial products with long development cycles.

Since product managers and engineers are so close to their products, it’s not unusual for them to feel a new sense of clarity after reading Blake’s copy.

Blake has written advertising copy for just about any technical-industrial marketing communications format: ads, brochures, long-format booklets, sales flyers, 240+ page catalogs, news releases, feature articles, direct mailers, newsletters, packaging, point-of-purchase displays, instruction manuals, videos, and websites.

As a bonus, freelancer William Blake is closely affiliated with R.H. Blake, Inc., a full-service, business-to-business advertising agency in Cleveland, Ohio, with roots that go back to 1950. So, you can hire Blake to just write copy, or to fully design and produce virtually any industrial, business-to-business advertising and marketing promotion. Since he is an independent representative of RHB, Blake can and does write for other (non-competing) ad agencies, design studios, and PR firms.

Click on to read more about how William C. Blake can improve your industrial or technical copy. Check out his copywriting samples of industrial, business-to-business marketing projects. Then contact Blake for a no-charge copywriting consultation for your unique marketing needs.